Press Credentials

Press credentials give journalists access to outside events... Gives you the right to get into and cover events

http://horseracing.about.com/cs/miscellaneous/ht/credentials.htm - this one is for sporting events

http://freelancewriting.suite101.com/article.cfm/how_to_get_a_press_pass_for_a_concert_or_event - this one is for concerts and events

http://factoidz.com/how-to-get-a-photojournalist-press-pass/ - photo press

http://www.nyc.gov/html/nypd/downloads/pdf/press_relations/Press_Credentials_Application.pdf - police department press application

http://offwing.com/2006/08/guidelines-for-issuing-press-credentials-to-bloggers - the Guidelines that businesses use to issue press credentials