100 things journalists should always do

Care to chime in? What are 100 things journalists should never do? What are 100 things journalists should always do? Tweet your responses with hashtag #100things.


What do you think journalists should never do? What do you think they should always do?

Here is what Poynter has tweeted so far:


#1 Know the audience, what information they want/need & how they want to learn & share it. News is an activity, not a product. #2 Always be willing to let any answer -- including one on deadline -- completely change the story's direction. #3 Journalists should be available. Let people know how to e-mail you, call, IM, DM or otherwise get in touch. #4 Journalists should be active community members. If you aren't of the people, you aren't by the people or for the people. #5 Get out of the office & out of the house. Don't hide behind your job or computer. Rediscover the "local" in "hyperlocal." #6 Remember your purpose. The best stories lead to well-informed people who make better decisions for a better democracy. #7 Be responsive. When a reader gets in touch, listen & follow up. Without an engaged audience, you’re talking to yourself.



Here's our article about the project: http://www.poynter.org/column.asp?id=101&aid=173225